Apple rumors run wild, slow news day confirmed | Tech news blog - CNET News.com

"When it comes to writing about Apple, deciding what you should and should not cover can be tricky.

You can take the machine gun approach: Anything said, written, rumored, or signaled via smoke should be dutifully blogged with a hint of snark and just enough insight to make readers think, "Heeeeeeey, that fella must know the inside dope." This, unfortunately, is what most of the tech press (mea culpa: sometimes including CNET) following Apple does these days. If you don't give readers their Apple fix, the other guys will."