Sunday, October 5, 2008

kick it girl

"Piper Jaffray analyst (and strong Apple bull) Gene Munster told Cult of Mac Tuesday that Apple must report strong sales of Macs during the quarter ending September 27th or "the importance of the new Mac increases substantially." Munster believes that Apple will introduce redesigned notebooks, including a sub-$1,000 MacBook. I've written previously about the importance of a sub-$1,000 MacBook for Apple.

In an investor's note, Munster wrote that Apple is likely to introduce lower-priced products after the company warned of upcoming "new, lower margin products" which haven't yet materialized. "The product changes we have seen thus far do not warrant such a dramatic decrease in margins."

Apple has historically guided expectations lower, but Munster called guidance for 31 percent margins "conservative" and said those numbers were being used to reduce expectations for the latest quarter and for the holidays. Apple warned its quarters would be 31.5 percent in Q3 but that number ended up being significantly higher at 34.8 percent.

Apple's fourth quarter results will be announced after the end of trading Tuesday October 21. Rumors are flying that peg October 14th as the date for new MacBook introductions, but those aren't confirmed yet."

1 comment:

Aoi said...

Obviously, the rumors were true, and a friend just bought one of the new MacBook Pros. She's very happy with it, and reports on Slashdot and TidBits were favorable. Hope to get one myself someday.