"An anoymous reader just sent me a link to this YouTube video of a replica, built in the virtual world of Second Life, of Apple’s glass cube store on New York’s Fifth Avenue. Keep in mind there were earlier reports of an Apple store in Second Life, but those didn’t show anything half as elaborate as the build on display in the video, which also features fairly high production values for machinima. I’m in Austin at SXSW and can’t get into Second Life very well on this laptop in this hotel, so I can’t go check out what’s at the old location, and there’s no location given for the store in the video. However, the video does end with production credits, and they don’t give any indication of whether or not Apple is actually involved. The video is credited to metaverse services firm AxisVR LLC, which advertises a number of interesting services but doesn’t provide a client list."
Friday, March 9, 2007
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