Wednesday, March 21, 2007

Apple '1984' ad mashup markets Barack Obama, not Macs

"A remix of the classic Apple Inc. '1984' television advertisement has political tongues wagging, Sen. Barack Obama's campaign issuing denials and YouTube Inc. scoring more than 600,000 views.
Rather than pitch a new-fangled computer, the 74-second video (see below) replaces the droning Big Brother of the original with images and words from Obama's rival, Sen. Hillary Clinton (D-N.Y.). And when it ends -- after the hammer tossed by an updated female athlete wearing, what else, an iPod, smashes an immense screen -- it's a revamped Obama campaign logo left standing, not the iconic Apple trademark.
The tagline of the mashup: 'On Jan. 14, the Democratic primary will begin. And you'll see why 2008 won't be like '1984.'' "

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