Apple TV To Kill 30-Second ?

"Apple might well kill the 30-second TV commercial. The new Apple TV device that ships sometime this week will allow easy transmission of TV shows purchased on iTunes -- sans commercials. While some experts aren't convinced that Apple TV will be as big a hit as iPod, this could change how people watch television.

'There's no question that one of the problems with the traditional 30-second TV ad is digital video recorders,' says Tim Wilson, a general partner with Partech International, a venture-capital firm. 'The whole market is under threat from TiVo-like functions. And it's going to get easier to avoid commercials with Apple TV.' "